Everything Adam Price Knows about Twitter He Learned in 'The Empire Strikes Back'

March 1, 2011 by Traci McMurray

Obi Wan: But you cannot control it! This is a dangerous time for you, when you will be tempted by the Dark Side of the force.

Yoda: Yes, Yes! To Obi-Wan you listen. The cave! Remember your failure at the cave!

Luke: But I’ve learned so much since then. Master Yoda, I promise to return and finish what I have begun. You have my word.

Social media "guy" Adam Price wrote a recent article for Social Media Today with an interesting point of view on marketing with social media.

"Once people are on board with the concept of Twitter, the next driving desire is to get followers. Their heads are filled with Twitter success stories, wine guys that made millions tweeting, real estate agents that tripled their sales, and on and on. These stories are credible and happen to be true, but just because someone hands you a light saber doesn’t mean you’re a Jedi."

Read the full article and let us know in the comments of this post if you think Adam's theory is truly the best way to manage a brand's Twitter account.
 

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