CEO Grant Powell Featured on Brandchannel - Cap'n Crunch Lives On!
March 11, 2011 by Traci McMurray
Pomegranate's CEO Grant Powell has been featured in a new article on Brandchannel, the world's only online exchange dedicated to branding. The article explores rumors that Cap'n Crunch, the cartoon mascot of Quaker Oats Cap'n Crunch cereal, was to be retired.
Of course, it was discovered that a social media boutique not associated with Quaker Oats started the very rumors before launching the Captains own unofficial social media accounts.
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“Limited edition products create a sense of urgency which can trigger a bump in sales as consumers scramble to get some before it’s 'too late.' This is a timeless strategy that has been around since mankind invented the first marketplace,” said Powell to brandchannel.
Find out more about the concerns surrounding the Cap'n Crunch gossip in the full article.
