April Fools' Day and Why Brands Play Along?
April 5, 2011 by Kevin Michael Gray

BrandChannel.com just recently published an article about how brands can leverage April Fool’s Day to effectively bond with consumers and improve marketability of their brand into an article. Social media expert and Pomegranate's very own CEO, Grant Powell was featured in the article.
What's the Best Prank You've Ever Done (or had done to you)?
