News and Press

   As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

 

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience -- they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

 

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

 

Here are six hot marketing jobs for the 2010s.

 

Digital Media Strategist

 

Digital media strategists are masters of the ever-expanding universe of Internet marketing. In large companies, they help set overall brand and product marketing strategies for paid, owned and earned media. Digital strategists must have strong quantitative skills and be able to sell nontechnical colleagues on technology-driven media strategies. While they must have deep experience in marketing fundamentals, they must also be passionate about emerging media, with broad understanding of social media, search, ecommerce and Web technologies. For marketers at startups, “if you’ve got digital skills, creative thinking, an entrepreneurial mentality and are savvy about social media, that’s the perfect combination,” says Grant Powell, CEO of agency Pomegranate in New York City. Related marketing jobs: digital media manager, media planner.