Google Evolves from Search Results to Love Results
June 28, 2011 by Nate Winter
A new page on Google's site doesn't care what you're searching for. It just has one simple question for you—"What do you love?"
Of course such an unusual question yields anything but traditional search results. The results are ways that Google features and products can help you express your love and take it further.
My answer, "gibson les paul guitar," yielded all kinds of lovely results. It suggested I create a photo album of Les Pauls using Picasa, start a discussion group about them, sign up for alerts about them and look at one in 3D using SketchUp. The results themselves aren't all that profound. In fact, they're pretty much the same no matter what you say you love.
But the way the results display makes this little feature feel very different. The traditional linked text we expect from search results is noticeably absent here. Love results have a cool graphic layout and design to them. Try your own love search and check it out.
What do you love? by Google
Is Google's What do you love? site self-serving? Unabashedly. Is it game-changing? Hardly. But it's a useful tool with a fun idea behind it. Because when was the last time a website asked you what you loved?
